General terms and conditions (GTC)
Version 1.0 / 06.07.2015
1. Data protection
Our website implements the use of so-called cookies. It is not necessary to accept cookies to visit our website. However, if you would like to place an order or add an item to your shopping basket, you will need to set your browser to accept cookies so you can use the shopping basket and checkout functions.
2.1 What are Cookies?
Cookies and flash cookies are small files that are saved on your data carrier which store specific information about your preferred settings and any other data that our system needs when interacting with your browser. There are two different kinds of cookies: session cookies, which are deleted the moment you quit your browser; and temporary/permanent cookies, which are stored on your data carrier for a longer period of time or, in some cases, permanently. Cookies help us to tailor our website to suit you and to reflect your tastes and your browsing habits. They also allow us to save any information you have entered so you don’t have to enter it all again the next time you visit.
2.2 What kind of cookies does ARP use?
Most of the cookies we use are session cookies which are deleted at the end of your browser session. We use these to allow you to use our shopping basket function across more than page of our site, for example. We do use some cookies that remain on your computer after you have quit your browser. This kind of cookie enables our system to recognise that you’ve visited our website before and to remember which settings and products you preferred. These temporary/permanent cookies have a lifespan of around one month to ten years, after which they will be automatically deleted. These cookies allow us to collect and analyse data to come up with strategies to improve our website. This makes our website easier for our customers to use and helps us to provide you with personal recommendation of products you may like. Our aim is to offer you a fun, easy shopping experience on a website that is tailored to your tastes.
2.3 What kind of information is stored in cookies?
The cookies used by ARP are never used to store any personal information. Therefore our cookies cannot be traced back to an individual user. Once a cookie is activated, it is given an ID number, which is solely used for internal reference and cannot be used to identify the user or access any personal information, such as your name or IP address. The anonymised information we receive from the cookies allows us to assess which pages of our site are visited the most and see which products were most popular etc.
The ARP website gathers information that could be useful in tailoring our adverts and online offer to our customers. This information is not used to identify you as a user; it is solely used for the optimization of our website. Information collected by our cookies is not stored with our customer’s personal information or order information, it is only used to provide our users with adverts and/or notification of offers and services that are suited to their individual tastes, using click stream analysis. Our goal is to provide you with a shopping experience suited to your tastes and shopping preferences.
2.5 Does ARP use third party cookies?
Cookies from specific business partners are allowed by ARP for the purpose of tailoring their adverts to your tastes and browsing habits, so cookies from some of our partners may be stored on your computer when you visit our site. These cookies are temporary/permanent cookies, which will be automatically deleted from your computer at the end of their lifespan (14 days to 10 years). As with our cookies, these third party cookies do not collect any personal information. The data stored is collected at certain times, allowing these companies to see which products have been viewed most frequently but this is done completely anonymously under randomly designated user ID numbers. Therefore, this data will never be pooled with any personal information you have given ARP. Third party cookies have the sole purpose of allowing our partners to advertise products that may interest you.
3. Use of web analysis tools
In order to be able to constantly improve and optimise our website, we have implemented the use of tracking technology. Web analysis tools then provide us with statistical and graphic information, which helps us understand how our website is used. Data regarding the utilisation of our website is thereby transferred to corresponding servers respectively. Depending on the web analysis tool provider, it is possible that these servers are located abroad.
Our website uses the services of Webtrekk, a Web analysis service from Webtrekk GmbH, to collect statistical data on the use of our website and optimise our services accordingly. The data is only passed on to our statistical services provider, Webtrekk GmbH. Webtrekk GmbH is data-privacy certified for Web analytics. Collection occurs via a pixel, which is built into the pages of the site. Your IP address is anonymised, saved and sent, making it impossible to identify you via your IP address. Webtrekk uses "session cookies", which are deleted when you terminate your browser session. The same applies to "last-click cookies". In addition, "ever cookies" are also placed on your computer. These expire after a maximum of 6 months and are deleted, at the latest, after a defined number of uses. These cookies are pseudonyms. The inclusion of additional personal data is not permitted. The cookies are deleted when data no longer needs to be saved to generate the usage analysis or when the user requests their deletion. Users can opt out of the anonymised tracking of their visit data at any time, so that they are no longer tracked in the future. For exclusion from Webtrekk tracking, a cookie named "webTrekkOptOut" from the domain webtrekk.net is used. This tracking opt-out is active as long as this cookie is not deleted. To activate this opt-out, please click on the send button.
3.2 Google Analytics
The current valid version of the T&Cs can be found at www.arp.com.
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